How data cleansing benefit you?

Do you want to improve your business data? At a cleansing is the easiest and the best way to improve your integrity of your data. Do you know what is data cleansing? It is the automatic batch process of correcting or removing data from your database or mailing files which is incorrect, inaccurate, out-of-date, incomplete, or wrongly formatted. It clean your data and manage is properly.

Through a survey it has been seen that organizations face problems due to duplicate data. The principle of data cleansing software is to reduce such duplicated data and avoid errors like mistaken funds. According to studies, companies end up losing over 6 million dollars yearly only because they do not employ proper data cleansing tools.

Data cleaning is very helpful in the growth of your business. It makes your business alive. It keeps your data clean and accurate. It makes great sales and customer management strategy and delivers wide range of benefits. There are two types of data cleansing i.e. Residential Data Cleansing and Business Data Cleansing. There are few benefits given below, just have a look:

Residential Data Cleansing

Financial Benefits

It has been seen that if your data is not accurate then it costs you high that’s why it is important to have your data accurate. By a survey 80% organization is said that 18m is wasted each year as a result of mailing deceased individuals. Data cleansing ensure that consumer name and address information is accurate, identifying and removing individuals who cannot or will not respond to your marketing communications, and avoiding mailing the same person more than once are all ways in which wasted mailing costs can be reduced. With the use of data cleansing organization increases profit and return on investment.

Business Data Cleansing

Reduce Costs

It has been seen that 37% of an average sized business database will decompose every year which result that £180m is wasted by organizations through mailing out of date business information. Data cleansing reduce cost by improving the integrity of business data by identifying and removing those businesses that have moved address or closed, and ensuring that organizations are not mailed more than once with the same offer will reduce wasted mailing costs associated with inaccurate information.

Maximize customer relationship

Data cleansing helps in maximizing customer relationship. It targets the right offer to right customer and audience in an organization which is important in B2B. Data cleansing enhance your business data with additional information and insight. With the help of it an organization can improve its response rates and return on investment and ensure that direct mail communications are relevant and improve the chances that their mailings will be opened and read. It has been seen that 82% of all business managers strongly agree that inaccuracies in address information reflect badly on the sender. It ensures that business data is accurate, up to date and presented correctly also helps organizations to reduce the risk of causing irritation with business managers and creating a negative brand image.

These are few benefits which you can avail to grow your business with the help of data cleaning. Read the points carefully.